Issue Brief

No. 723

Communicating to Beneficiaries about Medicare+Choice: Opportunities and Pitfalls
July 24, 1998


Nora Super


This issue brief explores the opportunities and potential pitfalls in communicating to beneficiaries about Medicare+Choice. This issue brief also looks at the difficulties inherent in communicating complex information to a diverse group of older individuals as well as at communications and programmatic challenges related to information overload, marketing concerns, lack of uniform standards, lack of infrastructure, and the vulnerability of various subpopulations.

Related Materials

See also the entry for the related Forum Session.

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