Effects of Food Marketing on Kids' Diets: I'm Lovin' It?
January 12, 2007
This meeting examined what is currently known about the relationship between food and beverage marketing practices and obesity in children and youth. It also explored options for promoting marketing strategies that encourage healthy eating habits and increase consumer demand for healthier products. Findings and recommendations from a December 2005 Institute of Medicine report (Food Marketing to Children and Youth: Threat or Opportunity?) and industry efforts to self-regulate advertising to children were discussed.
J. Michael McGinnis, MD, Senior Scholar, Institute of Medicine (IOM), Chair, Committee on Food Marketing to Children and Youth, IOM; C. Lee Peeler, JD, President and Chief Executive Officer, National Advertising Review Council, Executive Vice President, National Advertising Self-Regulation, Council of Better Business Bureaus; Bob McKinnon, President, YELLOWBRICKROAD
More information available in the related Issue Brief No. 814.